About us

About Candy King

Founded in 1984 in Stockholm, Sweden, CandyKing didn’t just enter the confectionery world — it reimagined it.

With a bold idea and a sweet vision, CandyKing pioneered the concept of Swedish pick & mix candy, transforming how people experience treats by letting them choose their favorites to suit their exact needs.

As the pioneers of “pick it yourself”, CandyKing quickly captured hearts and taste buds, and what began as a local innovation grew into a movement — and today, CandyKing stands as Europe’s leading pick & mix brand, continuing to spread sweet experiences in new countries and regions.

With the opening of our flagship CandyKing store at 306 Bleecker St. in NYC and our growing presence in grocery retail, we are excited to make the authentic Swedish candy pick & mix experience available to consumers in the US.